Saturday, October 22, 2011
Can we advertise our way out of declining enrollment?
Without question the past several years have taken an emotional toll on the students and parents who have or would have attended Sandwich High School.
The recent suggestion by Mr. Catalini to do something about the loss of students--who are now attending other schools--by paying to promote our school district has some merit. Running promotional ads, no matter where, to sell our schools needs to be given some serious deliberation before we actually implement it.
No doubt that the Sandwich schools have some reasons to be proud, but is promoting that to the outside world the way to stop the increasing loss of Sandwich school children to other school districts?
The use of educational funding would take dollars away from our current students, so this investment must be justified. Because we do not know, other than through anecdotal evidence, the reasons for the enrollment decline, it makes me wonder if a conditional study could be performed to confirm the reasons for the flight to other districts.
If the study can provide the answers and they are related to the past several years of disruptions, I would be more inclined to support an advertising campaign for a short time to reeducate the general public, parents and children alike, on the good points we offer in the Sandwich School District. Until such data are forthcoming, however, I would be hesitant to support such an expenditure.
What say ye citizens of Sandwich?
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